FOR IMMEDIATE RELEASE
Thursday, January 24, 2008
Fuel Discount Promotion Helping Thousands of Customers Save on Fuel
Irving Oil and Shaw’s Supermarkets Promotion runs until Feb. 14 in ME and NH
 
PORTSMOUTH, NH – More than 40,000 Irving Oil customers have saved money on fuel since the company’s gas discount promotion began three weeks ago. The program was created in partnership with Shaw’s Supermarkets, and customers have been saving an average of 24 cents per gallon when redeeming their Shaw’s coupons at participating Irving locations.
 
“This is a great way for people to save when they are purchasing two essential items - fuel and food,” said Ross Elkin, of Irving’s Gas Rewards Team. “We want to remind everyone that the program lasts until Feb. 14, and any coupons collected up until that time can be redeemed until Feb. 28.”
 
There are 57 Shaw’s Supermarkets and more than 140 Irving locations participating in the program throughout Maine and New Hampshire. For a complete list of the participating Irving and Shaw’s location, click on the Save On Gas link on the www.irvingoil.com homepage.
 
Saving on fuel is easy:
  • Customers shop at participating Shaw's stores with their Shaw's Rewards Card.
  • Gas coupons valued at ten cents per gallon, redeemable at participating Irving locations for up to 20 gallons of fuel, will be issued after a minimum purchase is made.
  • Savings grow up to 60¢ per gallon on a $300 purchase.
  • Customers present their Shaw's Rewards Card and gas coupon(s) at Irving to receive the gas discounts.
  • Customers can combine the discount coupons up to the price per gallon of gas, and some who have collected enough coupons in the pilot program have received a full tank of gas for free!
 
About Shaw's Supermarkets
Shaw's, Osco and Star Market are a division of SUPERVALU INC. Throughout the six New England states, there are more than 200 store locations employing approximately 28,000 associates. SUPERVALU INC. is one of the largest companies in the United States grocery channel with estimated annual sales of approximately $44 billion. SUPERVALU holds leading market share positions across the U.S. with its approximately 2,450 retail grocery locations. Through SUPERVALU's nationwide supply chain network, the company provides distribution and related logistics support services to more than 5,000 grocery endpoints across the country. SUPERVALU currently has approximately 190,000 employees. For more information about Shaw's visit www.shaws.com or about SUPERVALU visit www.supervalu.com.

About Irving Oil
Founded in 1924, Irving Oil is a regional refining and marketing company serving customers in New England and Eastern Canada with a range of finished energy products, including gasoline, diesel, home heating fuel, lubricants, jet fuel and complementary products and services. The company's network of Bluecanoe and Mainway convenience stores throughout New England and Eastern Canada offers customers a wide variety of products and services, including grocery and snack items, bakeries and convenience items in addition to fuel. Irving Oil is the first oil company to win a USEPA Clean Air Excellence award for its low sulphur gasoline. For more information, visit www.irvingoil.com.

Media Contacts:
Judy Chong
Shaw's
508-313-3318
Paging Service 1-800-LESHAWS
 
Lars Trodson
Public Affairs, Irving Oil
603-559-8818
Lars.trodson@irvingoil.com