Dunkin’ Donuts Adds 1,400 Locations To New England’s Premier Fuel Rewards Program

Release Date: June 03, 2009

Sites in Vermont, Massachusetts and Rhode Island now participating
           
Total of 1,707 DD locations offering gas savings to customers

                  
BOSTON, MA – On June 3, Dunkin' Donuts will become a powerhouse in helping customers save on the price of gas.
 
On that date more than 1,700 Dunkin' Donuts locations in Vermont, Maine, New Hampshire, Massachusetts and Rhode Island will be participating in Override, the leading fuel rewards program. Savings earned at Dunkin' Donuts can be redeemed at participating Irving Oil locations throughout New England.
 
More than $13 million has been returned to Override participants since the program was introduced in July 2007. Dunkin' Donuts locations in Maine and New Hampshire joined Override in 2008, and continue to offer savings at more than 350 sites in those two New England states.
 
In the June 1 edition of Oil Express, Override was called "a key to success" for companies looking to create alliances with fuel partners: “New England-based Override … is cited as a particularly effective operator,” the magazine wrote.
 
"Dunkin' Donuts and Override is the perfect summertime combination. Enjoy your favorite morning beverage and snack at Dunkin's, and that’ll help you save money as you drive to the beach or to any of your other warm-weather activities. It's that easy," said Override CEO Mike Crosby.
 
Saving on the price of gas is quick and simple. Customers only need to register a Dunkin' Donuts Card at www.dunkindonuts.com. When purchases at a participating Dunkin' Donuts total $20 on their registered card, customers will earn 5 cents off the price of a gallon of gas at participating Irving stations.
 
The savings are valid for 30 days, and customers can combine the savings they've earned during any 30 day period to lower their price of gas even more. The registered Dunkin' Donuts Card used to make purchases can be swiped directly at the pump or redeemed inside the store at a participating Irving to redeem the savings.
 
Customers can also earn savings at about 200 participating Shaw's Supermarkets and Star Market locations throughout all of the New England.
 
One of the unique and powerful aspects of Override is that customers can combine the savings they have earned at Dunkin's and Shaw's and Star Market to further lower their price of gas.
 
"Adding this many Dunkin' Donuts locations into the Override loop is a milestone for the program. Dunkin' is a nationally recognized brand that offers their customers real quality and real value. Dunkin' Donuts is the gold standard in the coffee and baked goods retail industry," said Mike Crosby, CEO of Override. "And the only thing people have to do to lower their price of gas is shop the way they always do."
 
Updates on Override can also be found on Facebook and at www.twitter.com/override. The Override program has been featured on WBZ TV out of Boston, the Boston Globe, the Taunton Gazette, Convenience Store News and many other publications.
 
About Override
Override, created in July 2007, is a network of highly respected retail brands that provides consumers an opportunity to lower their individual price of gas at the pump. Consumers can earn gas savings at participating Shaw's Supermarkets and Dunkin' Donuts, and the opportunity to save is also offered to 27,000 Shaw's employees through the Override employee program. Gas savings are redeemable at more than 420 participating Irving fuel locations throughout New England. For more information, please visit Override.com.
           
About Dunkin' Donuts
Founded in 1950, today Dunkin' Donuts is the number one retailer of coffee by the cup in America, selling 2.7 million cups a day, nearly one billion cups a year. Dunkin' Donuts is also the largest coffee and baked goods chain in the world and sells more donuts, coffee and bagels than any other quick service restaurant in America. Dunkin' Donuts has more than 6,700 shops in 29 countries worldwide. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit www.dunkindonuts.com.
           
About Shaw's Supermarkets
Shaw's, Osco and Star Market are a division of SUPERVALU INC. Throughout the six New England states, there about 200 store locations employing approximately 28,000 associates. SUPERVALU INC. is one of the largest companies in the United States grocery business with estimated annual sales of approximately $44 billion. SUPERVALU holds leading market share positions across the U.S. with its approximately 2,450 retail grocery locations. Through SUPERVALU's nationwide supply chain network, the company provides distribution and related logistics support services to more than 5,000 grocery retail locations across the country. SUPERVALU currently has approximately 190,000 employees. For more information about Shaw's visit www.shaws.com or about SUPERVALU visit www.supervalu.com.

About Irving Oil
Founded in 1924, Irving Oil is a regional refining and marketing company serving customers in New England and Eastern Canada with a range of finished energy products and complementary products and services. In 2003, Irving Oil became the first oil company to win a USEPA Clean Air Excellence award for its low sulfur gasoline. For more information, visit www.irvingoil.com.