Irving Oil introduces Hometown Rewards - company's first Atlantic Canadian loyalty program

Publication date

Saint John, NB – Irving Oil is proud to launch its first rewards program in Atlantic Canada. Hometown Rewards is a new app-based loyalty program in partnership with the AIR MILES® Reward Program. The new app will provide customers with many perks including special bonus offers including:

  • Registration reward: Get a $10 fuel reward with a complete registration.
  • Frequency reward: Save 3₵/L after 3 fill-ups of 35 L or more. 
  • 10x weekends offer: Get 10x the Reward Miles™ every Friday, Saturday and Sunday.
  • Happy birthday reward: Enjoy a free slice of cake or pie at a Big Stop restaurant. 

Customers are invited to download the app and link their AIR MILES card, making them eligible for exclusive offers at Irving Oil locations and partners throughout Atlantic Canada. The app will not replace AIR MILES, but will enhance existing AIR MILES offers at Irving Oil locations.

“We’re excited to offer this new rewards program to our Atlantic Canadian customers,” said Darren Gillis, Irving Oil’s Chief Marketing Officer. “Our desire to provide exceptional service to customers is what drives us every day. We appreciate the many years of loyalty from our customers and are proud to bring our new Hometown Rewards program to the Atlantic Canadian region.”

Irving Oil has offered AIR MILES Reward Miles at its retail locations for more than 10 years, providing customers with the opportunity to earn Miles on their fuel, convenience store or home heating purchases or redeem their Cash Miles at the pump.

For almost 100 years, Irving Oil has provided safe and reliable energy solutions to the community, proudly serving homes and businesses throughout Atlantic Canada, including New Brunswick, Nova Scotia, PEI and Newfoundland and Labrador. In addition to being Irving Oil’s first rewards program in the region, Hometown Rewards also represents the company’s continued focus on investing in its retail network to better serve its customers. Learn more about the program at

About Irving Oil
Irving Oil is a family-owned and privately held international energy company. For nearly 100 years, our commitment to doing good business has been grounded in our commitment to people – to our employees, customers, communities and partners. Founded in 1924, our mission is focused on our continued evolution to meet the changing needs of our customers. Specializing in the refining and marketing of finished energy products, we operate Canada’s largest refinery in Saint John, New Brunswick, and Ireland’s only refinery, located in the village of Whitegate. We proudly serve customers with more than 1,000 fuelling locations and a network of distribution terminals spanning Eastern Canada, New England and in Ireland, operating under the Top brand. We are on a continuous journey of sustainable development, working to reduce our environmental footprint while continuing to provide safe and reliable energy to our customers. Named one of Canada’s Top 100 Employers for seven consecutive years, we are proud of our team and our longstanding commitment to our customers and our communities. Learn more at

About the AIR MILES Reward Program
The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. This activity powers an unmatched data asset that, along with world-class analytics and marketing capabilities, enables clients to accelerate their marketing activities and ROI. It’s the only loyalty program of its kind to give collectors the flexibility and choice to use Reward Miles on aspirational rewards such as merchandise, travel, events and attractions, or instantly on everyday essentials, in-store or online, through AIR MILES Cash at participating partner locations. For more information, visit

Contact information:
Katherine d’Entremont
[email protected]