The Irving offers good energy on the go with fresh food and quality fuel to meet customers’ needs

Publication date

PEMBROKE, MA – The Irving, a retail location providing fresh food, quality fuel and clean restrooms, opened today in Pembroke, MA, and will be offering free, fresh-brewed hot coffee for three weeks to celebrate. 

A welcome stop for busy customers, The Irving has been designed specifically to offer optimal and innovative customer experiences. The site brings in elements of a market-style café with freshly prepared comfort food offerings, indoor and outdoor seating areas, self-checkout options and sparkling clean restrooms – all with a refreshing and modern aesthetic. 

The site is operated by family-owned refining and marketing company Irving Oil. 

“The opening of The Irving represents a significant milestone for our business,” says Sarah Irving, Executive Vice-President of Irving Oil. “It supports our desire to develop innovative strategies for our growing retail network while continuing to offer the very best customer service.” 

“The Irving goes beyond a traditional convenience store experience,” says Tyler McLaughlin, Irving Oil’s Director of Retail Operations. “We’re thrilled to open our doors and look forward to welcoming both local community members and the traveling public.”

“We know our customers have busy lives,” says The Irving site manager, Al Lishman. “From freshly prepared food to delicious coffee and beverages, along with fuel offerings, we hope to add convenience and good energy to their daily journey.”

Additional details on the site, including special offers, are listed below. 

Food and design 
Freshly prepared, feel-good food is a core offering at The Irving. The menu includes made-to-order sandwiches, flatbread pizzas and gourmet hot dogs, along with all-day breakfast. With a variety of roasts available, we’ll be serving New England’s Baronet Coffee – brewed fresh with every cup.
The convenience store is designed to provide a warm welcome and enriched visitor experience with its heritage-style exterior and contemporary interior, featuring vaulted ceilings, soft colors and plenty of natural light. 

Quality fuel 
Irving Oil’s long-standing commitment to deliver quality fuel products will continue at The Irving. The site will offer TOP TIER Detergent Gasoline, promoting increased engine cleanliness through higher-quality fuel. 

In addition, customers can download the MyIRVING app and save at least 6 cents on every gallon with Irving Debit Pay. 

Fuel the Care Pumps
The Irving customers will have the opportunity to help local families bridge the distance between home and hospital by choosing to fuel-up at the site’s Fuel the Care Pumps.
Building on the positive impact of its long-standing Fuel the Care program, Irving Oil will donate four cents per gallon of fuel purchased at the designated pumps to support families at the Floating Hospital for Children at Tufts Medical Center. The donation will be made in the form of fuel gift cards to support local families with the cost of travel for medical care.

Since 2015, Irving Oil has supported Tufts Medical Center through its Fuel the Care program, providing an annual donation of fuel gift cards to be distributed to families traveling with children requiring medical care. Since that time, more than 22,500 patient families have received support through the program.

To learn more about the Fuel the Care program, visit fuelthecare.com.

Free coffee
To celebrate the opening of The Irving, the site will be offering free, fresh-brewed coffee on site for three weeks, until Tuesday, February 11. To redeem your free hot coffee, simply stop by the site and say hello. The offer includes one small, hot coffee per customer. 

The Irving is located at 92 Washington St. in Pembroke, MA. To learn more, visit facebook.com/TheIrvingPembroke.

About Irving Oil 
Irving Oil is an international refining and marketing company with a history of long-term partnerships and relationships. Founded in 1924, Irving Oil operates Canada’s largest refinery in Saint John, New Brunswick, along with more than 900 fueling locations and a network of distribution terminals spanning Eastern Canada and New England. We also operate Ireland’s only refinery, located in the village of Whitegate. In 2019, Irving Oil expanded its presence in Ireland by acquiring Top Oil, a leading supplier of home heating oil, petrol and diesel fuel. Irving Oil established its European operations in 2014 with an office in London, England, and tankage in Amsterdam. Named one of Canada’s Top 100 Employers for four consecutive years, we have a strong customer and community focus and are committed to future growth.

Media inquiries
Candice MacLean
Corporate Communications, Irving Oil
[email protected]